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Dear members, friends and sponsors,

I would like to open a discussion about the importance and the role of art and culture in business.
Whether you are an art lover, a collector, a successful entrepreneur or both, you need to consider a few important issues.

I am utterly convinced that a cultural life and experience of quality is of paramount importance not only for the regions we live in and its citizens but also for the well being and success of its economy.
Therefore industry and business need to go hand in hand with cultural initiatives in order to elevate the region and its profile. I cannot emphasis strongly enough the benefits that can be gained by companies and private initiative takers in embracing the art industry that has at it core a wealth of creativity, originality and moments of spontaneous geniality.

Of course, there is much more to be said about it, so I would like you to share your thoughts as well.

Soon, I will start covering other aspects of the relation between culture and business, including:
- social responsability
- crossing cultures
- securing investments
- supporting government culture initiaves
- promoting the country abroad through cultures and local excellences

Looking forward to hearing your feedback,
all the best,
Paolo Sturiale